Profile

Rosie Eloff

Rosie Eloff has had 22 years of Business Management experience particularly in accounting and auditing, which was mostly gained in South Africa. She strongly believes coaching is a vital requirement for businesses to not only survive, but also to flourish and expand. Rosie, as a skilled business coach, encourages business owners by assisting them to gain control and realise their business potential and dreams. Her mission at ClearPath is to help guide business owners in improving their management skills and expanding their business.

Rosie’s experience of establishing and running her own accounting firm in South Africa (Eloff & Kie/Eloff & Co.) taught her many valuable lessons, including:

  • Small businesses that do not embrace change (transition) see limited growth and potential
  • Transitioning from a small to a medium-sized business means the delegation of responsibilities must increase and middle management needs to be implemented
  • Small business owners often over-extend themselves, leading to discouragement and loss of vision.

She believes coaching works best as a long-term relationship. At ClearPath, Rosie aims to apply biblical principles to strengthen small businesses’ leadership teams.

Rosie is a part of the David McCracken Ministries (DMM) family. She was on team there in the position of Business Manager from 2013 to 2016. Now she herself has transitioned into establishing and heading up ClearPath. She serves as both director and treasurer on the Board of Directors for Enliven Ministries Limited (also part of the DMM family).

Rosie is married to Rudi and they have 2 adult daughters, Rolien and Roschelle.  The family currently call Melbourne, Australia their home after emigrating in 2010.